9.16.2010

mark your spot.


Speechless. Absolutely speechless.

I saw this commercial a while back when it was first released (I believe I saw it on Coco Perez? I'm not sure), and it had the same effect. But when I was at the movies week--of course we got there early because the trailers are not to be missed--I saw it on the big screen. All I'll say, it's much more effective. Whoever the marketing person is who decided the early, first-look segments before movies was an appropriate channel, I salute you.

Ladies, enjoy :)

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